Self catering property update after regional gathering

Lucy Harding, the Nairn BID manager recently attended the ASSC Regional Gathering in Inverness last week.

Here’s her write up about the event:

Nairn BID has 68 self catering properties, six guesthouses and nine hotels, making up approximately 27 percent of our membership. Our accommodation sector is enormously important to us, with visitors who stay in the town spending much more than day trippers.

Right now, businesses in this sector are facing extreme challenges. 

Under the theme “Adapting and Thriving Amidst Regulation, Tourism Trends and Economic Pressures,” the event brought Scotland’s self-catering community together to network, share insights, and explore the future of tourism in the Highlands and beyond.

Fiona Campbell, the CEO of the ASSC, kicked off the afternoon with a rallying address outlining the significant policy issues currently impacting the sector, from the Visitor Levy, and Non-Domestic Rates reformation and Short Term Let licensing to Furnished Holiday Let tax abolition. She shared the ASSC’s proposal for a fairer, flat-fee QR code visitor levy model, and stressed the need for smarter, proportionate regulation that truly supports communities and tourism businesses alike.

Fiona reinforced ASSC’s leadership in lobbying efforts, declaring: “We’ve written the reform plans, we’ve built the coalitions, and we’ve mapped the legal routes. We will continue to be the most persistent and effective voice for Scottish tourism.”

There was than a Panel Discussion: Tourism Tax & Red Tape – Is Scotland Losing Its Competitive Edge? A lively discussion chaired by Fiona Campbell tackled the core question: Is over-regulation putting Scotland at a disadvantage? Panellists brought diverse perspectives from policy, politics, and regional enterprise:

Frazer Coupland – CEO, West Highland Chamber of Commerce

Angus MacDonald OBE – MP for Inverness, Skye and West Ross-shire

Carl Thomson – Public Policy Manager, UK, Airbnb

Key takeaways included:

It was then the turn of Chris Taylor of Visit Scotland who have a Regional Update focussing on tourism trends across the Highlands and Islands. He noted:

Another Panel Discussion: Beyond the Stay – The Role of Experiential Tourism was inspiring. This was chaired by Willie Cameron (Director of Business Development, Cobbs Group) and explored how operators can enhance their offering through partnerships, storytelling, and personalised experiences. Panellists included:

From local food tours to wildlife diaries and QR-coded guides, the message was clear: It’s not just about where guests stay—it’s about how they feel while they’re there. 

Delegates were encouraged to think like tourists, package experiences, and connect visitors with their communities in meaningful ways. One of the key things Lucy took away was the usefulness of the VisitNairn website in packaging experiences for guests. If owners/managers use the free map of Nairn which is available to all members of the BID, guests can follow the QR code and be taken straight to the VisitNairn website, which is kept up to date by the BID team. 

With major tourism opportunities on the horizon, Scotland’s self-catering sector has a vital role to play in shaping a vibrant, inclusive, and sustainable visitor economy. Nairn BID intends to do what it can to help the members of the accommodation sector in our small town do everything they can to thrive.